25 AUGUST - 6 SEPT 2020 (JST)

4 - 13 MARCH 2022 (UTC)

28 August - 8 Sept 2024 (FST)

Become a Commercial Partner

What is our commercial partnership philosophy?

Paralympics New Zealand (PNZ) is passionate about partnering with great people and great brands.

Over the past few years, we have built a strong family of creative, passionate and ambitious commercial partners that share our value system and with whom we have great fun! In fact, the word “sponsor” is banned at PNZ. We know that for these relationships to be successful, we must work together in true partnership and understand each other’s business challenges and objectives.

Here are some case study examples of work with our partners:



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Why do we work with commercial partners?

PNZ is very grateful to receive government funding through High Performance Sport New Zealand (HPSNZ) to pay for the training of our elite team and about 1/3rd of our Paralympics Games costs.

However, everything else we do, including covering the remaining 2/3rds of Games costs and delivering against the community development objectives in our ‘Towards 2020’ Strategic Plan is supported by funding from a mix of public donations, fundraisers, philanthropic partners, commercial partners plus government and community grants.


What do we offer commercial partners?

The PNZ Spirit of Gold® Initiative is an award-winning and successful commercial and marketing programme. The term was carefully chosen as a way to communicate PNZ’s dual purpose “spirit” is used to represent ‘community development’ and “gold” to represents ‘high performance success’.

The programme is the foundation for all PNZ’s commercial partnerships, providing a transparent structure of rights and benefits. It also creates the backbone of a PNZ-led communication and events strategy. Added to this, following an exceptionally successful broadcast of the Rio 2016 Paralympic Games, which reached 2.2m kiwis, our broadcast partners TVNZ and Attitude have announced a new 3-year deal which is set to bring more Para sport than ever to New Zealanders. Live and free-to-air coverage is planned for the PyeongChang 2018 Paralympic Winter Games (March 2018), Tokyo 2020 Paralympic Games (August 2020) and several significant pinnacle Para sport events in between.

Click here to find out what PNZ has planned through to 2020!

PNZ is incredibly proud of the Spirit of Gold® Initiative and is thrilled to have been recognised at several awards – click to find out more.

Who would you be working with?

If you would like to know who’s who at PNZ, you can meet our team and meet our board.

To explore how a PNZ partnership could benefit your organisation, contact Rachel Froggatt, PNZ Commercial and Marketing Director, rfroggatt@paralympics.org.nz or 027 546 5836.

Major Partners

ToyatoHigh Performance Sport New Zealand

Official Partners

Adecco ACCHarvey NormanTVNZ

Community Partners

SanfordNew Zealand Chambers of Commerce
New Zealand Racing BoardPub CharityThe Lion FoundationNew Zealand Community Trust

Official Suppliers

Simpson Gierson Blue StarOceanbridge        


This website has only been made possible
thanks to the generous support of Sport New Zealand